Some 30,000 pets were abandoned last year in Houston - more than any other city in the U.S. As a 501(c)(3) umbrella organization dedicated to ending homelessness of companion animals and alleviate suffering, Houston PetSet focused on saving lives by finding long-term solutions to animal overpopulation, neglect and cruelty.
To bring their story to life, Avenue M worked with Swagger Media and the talented CD, Rob Andrew to develop new messaging and positioning for Houston PetSet. The campaign included a video for viewing in theaters as well as live presentations, a new website and print collateral material.
With a team of over 130 professionals based in Houston and Dallas, Texas, as well as Copenhagen, Denmark, WHR is engaged in projects globally for leading public and private education, research, and medical institutions. In collaboration with Tangelo, Avenue M created the theme, and subsequent ad headlines and copy, for an extensive print campaign that highlights the core benefit of WHR Architects' work: enhancing lives through their thoughtfully designed buildings.
Houston commuters waste more than 1.18 million hours annually in traffic commuting. To raise awareness of Spring Branch as an alternative to living in the suburbs, Avenue M was tapped to develop a strategic and creative solution for this community located in the heart of Houston.
Under the theme of "Quit the Commuting", Avenue M created a bold billboard campaign - refreshed every year for three years - which spoke to drivers along the packed arteries of I-10 and Highway 290. The messages emphasized Spring Branch as a vibrant neighborhood that is minutes from downtown, the Galleria, and all other key employment centers within Houston.
To further support the outdoor messaging, Avenue M conceived, wrote and produced a series of companion radio spots that aired on KTRH, KPRC and KNTH during traffic reports.
Headquartered in Santa Rosa, California, Solectrac is located near California’s Sonoma, Napa and Central Valleys, some of the most productive agricultural regions in the world, and Silicon Valley, a global center for tech innovation.
To launch the Solectrac’s portfolio of 100% electric trackers, Avenue M was engaged by Tangelo Ideas to develop the brand positioning, corporate messaging, and creative campaign for this innovative company. Under the theme of “Leading the Charge”, and headlines built around the rallying cry of “Let’s Electric”, Avenue M wrote online ads for Solectrac’s key target audiences that spoke to their needs for a high-performance tracker and their wants of a solution that will help heal the earth.
Created for the Houston Museum of Natural Science, Elements Magazine invites readers to explore the fascinating stories behind the individuals who discover, create, and curate many of the remarkable pieces sourced for HMNS members and guests. The magazine delves into the creative processes and personal journeys of these artists, providing a deeper understanding of their work. Avenue M was tasked with conducting in-depth interviews with each featured artist, crafting articles that not only highlight their unique narratives but also illuminate the passion and dedication that drive their artistry. Through these stories, Elements Magazine aims to enrich the experience of the museum's audience and foster a greater appreciation for the art and science that intersect within the museum's exhibits.
With over 69,500 employees across four business segments, Bombardier is a global leader in the transportation industry, creating innovative and game-changing planes and trains. Its products and services provide world-class transportation experiences that set new standards in passenger comfort, energy efficiency, reliability and safety. The Commercial Aircraft segment designs and manufactures a portfolio of commercial aircraft in the 60- to 150-seat categories, including Q400 turboprops and the CRJ Family of regional jets.
Leveraging decades of aerospace knowledge and enthusiasm, Avenue M developed the content for this dynamic new Commercial Aircraft site aimed at airlines around the globe.
When COVID-19 hit, CAE responded with Airside Aero, a new online resource that connects pilots to one another, to leading career resources and tools, and to the latest aviation news and updates. With a long history of working together with CAE, Avenue M was hired as the lead writer and content contributor to Airside as the magazine took off to readers around the globe.
With its Resume Builder, Career section, articles, podcast, and much more, Airside is designed to help pilots improve their skills and advance their careers in a community environment where professional pilots have resources and support to help them succeed. In addition to connecting proficiency and career opportunities for professional pilots, Airside solicits constant feedback with surveys to help ensure we create relevant content for the platform.
A part of Tenaris, IPSCO Tubulars is a leading producer of welded and seamless pipe and premium connections. Avenue M was hired to help create a campaign that stood out from the clutter while driving home the superior strength of IPSCO products. .
Working with Herring Design, Avenue M developed all content for the Transoceanic Sustainability Report, conducting interviews with key stakeholders, and creating a narrative that reflected the Transocean culture. This 40-page report provided an in-depth look at the company’s sustainability efforts and positive impacts on societies in which Transocean operates.
Created to challenge convention, the Bombardier Challenger 850 business aircraft has established a new class. The largest super-midsize aircraft offered by Bombardier Aerospace, the Challenger 850 fuses the capabilities of a larger corporate jet with the comfort and flexibility of an executive jet.
To introduce this exemplary business jet to the North American and European markets, Avenue M collaborated with the talented people at BMG MultiMedia, Quebec City.
Avenue M was responsible for all writing in this comprehensive initiative which included a dedicated website, print ad, launch video and targeted direct mail for the North American and European markets, with BMG Multimedia handling all design work for the integrated campaign.
Launched in 2021, Wingspan is a digital magazine published quarterly by MHIRJ. Dedicated to the CRJSeries aircraft, the magazine features industry news, insights, and vital information about new aerospace trends, products and services.
As Senior Editor of Wingspan, Cameron has been involved with the magazine since its inception and is responsible for content creation, writing and editing feature articles, and interviewing industry leaders to develop newsworthy content.
In 2023, Wingspan migrated from being an online magazine to a dynamic blog featuring articles and videos within the MHIRJ website @ www.wingspan.mhirj.com
